Privacy & Cookies Policy

2U Dental Limited

Effective Date: [14/08/2025]

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1. Introduction

This Privacy & Cookies Policy explains how 2U Dental Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you use www.2ydental.co.uk (the “Website”), contact us, or receive dental services from us. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

2. Who We Are

• Business Name: 2U Dental Ltd

• Registered Address: 9 St Georges Circus, London, SE1 8EH

• Telephone: 0203 488 2601

• Email: hello@2udental.co.uk

• Data Protection Contact: Nick Lewis

• Data Protection Email: nick.lewis@2udental.co.uk

3. Information We Collect

We may collect and process the following information about you:

A. Information you provide directly

• Name, address, telephone number, and email address

• Date of birth

• Medical history, dental records, and other relevant health information

• Payment details (where applicable)

• Any information you send us via email, forms, or online booking

B. Information we collect automatically

• IP address, browser type, and device information

• Website usage data through cookies and similar technologies

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4. How We Use Your Information

We use your personal data to:

• Provide dental services and manage your care

• Book and manage appointments

• Respond to your queries and requests

• Maintain accurate patient records

• Send you appointment reminders or relevant updates (where you have consented)

• Improve our services and website

• Comply with legal and regulatory obligations

We will only process your personal data where we have a lawful basis under UK GDPR, which may include consent, performance of a contract, legal obligation, or legitimate interest.

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5. Sharing Your Information

We may share your personal data with:

• Our dental and administrative staff

• Laboratories and other healthcare providers involved in your care

• IT service providers and secure data storage services

• Regulators, insurers, and legal advisers where required by law

We will not sell your personal data to third parties.

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6. Data Security

We take appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

All patient data is stored securely in line with NHS and dental regulatory standards.

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7. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes set out in this policy and to meet legal requirements.
For dental records, this is typically at least 11 years or until a patient reaches age 25, whichever is longer.

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8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (in certain circumstances)

• Object to or restrict processing of your data

• Request transfer of your data to another provider

• Withdraw consent where we rely on consent

To exercise your rights, please contact our Data Protection Contact at nick.lewis@2udental.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk / Telephone: 0303 123 1113

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9. Cookies Policy

What Are Cookies?

Cookies are small files placed on your device when you visit a website. They help us improve your experience by remembering preferences and analysing website performance.

Types of Cookies We Use:

• Essential cookies – required for the website to function properly

• Performance cookies – help us understand how visitors use our site

• Functionality cookies – remember your preferences for future visits

Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our Website.

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10. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time. Any changes will be posted on this page with an updated “Effective Date”.

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11. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Data Protection Contact:

Nick Lewis
Email: nick.lewis@2udental.co.uk
Telephone: 0203 488 2601
Address: 9 St Georges Circus, London, SE1 8EH

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